Insights
Field notes from running digital assets.
Practical writing on domain investing, SEO architecture, affiliate systems and small software. Everything here comes from operating real properties, and I update pieces when the evidence changes.
Domain investment
25 August 2026
7 min read
Evaluating an aged domain before you spend a dollar
A due-diligence checklist for expired and aged domains: what to check, which signals disqualify a name outright, and how to price the risk.
Read the articleSEO strategy
4 August 2026
6 min read
Topical maps: how to plan a site that search engines trust
Why the structure of what you cover matters more than any single article, and a practical method for mapping a topic before you write a word.
Read the articleAffiliate marketing
14 July 2026
6 min read
Building affiliate sites that survive algorithm updates
The structural choices that separate affiliate properties still earning after every core update from the ones that disappeared.
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