Micro SaaS and tools
Small software that earns its keep.
I build focused web tools that solve one problem well and get used again and again. They are inexpensive to run, easy to maintain, and they keep generating value long after launch.
Why micro, and why tools
A tool answers an intent that content alone cannot. Someone who needs to convert a value, tidy a block of code or look up a reference doesn't want to read an article about it. They want the job done, and they come back the next time they need it. That repeat behaviour is the foundation of a durable asset.
Keeping each tool deliberately small is a strategic choice. A narrow product is faster to build, cheaper to host, simpler to keep secure, and easier to rank for its core query. Instead of one sprawling platform, I run a family of specialised tools, each with its own domain, audience and monetization.
Revenue comes from a mix of display advertising, affiliate placements where they genuinely help the user, and, for some tools, premium features. The model is chosen per tool and never at the expense of the experience that brought people there.
Kinds of tools I build
The individual products stay private, but they fall into a few recognisable families.
Time and productivity
Clocks, timers and everyday utilities used by people around the world at all hours.
Developer utilities
Formatters, converters and helpers that tidy code and save developers minutes every day.
Calculators and converters
Quick answers to numeric questions, structured so search engines understand exactly what they do.
Reference lookups
Data-backed lookups with a unique page per entity, serving informational intent at scale.
How each tool is built
The engineering principles are the same across the family.
Instant by design
Tools ship with minimal dependencies, static delivery and aggressive caching so the first interaction is immediate on any connection.
Works without an account
The core function is always free and never behind a sign-up. Premium features, where they exist, are optional extras.
Accessible and responsive
Keyboard operation, sensible contrast, reduced-motion support and layouts that hold up on small screens are part of every build.
One job, done fully
Each tool focuses on a single task and does it completely, rather than spreading across many half-finished features.
Search-native
Tool pages are structured so search engines understand exactly what they do, which is how they earn steady, unpaid traffic.
Need a tool built, or want to partner on one?
If you have a niche with clear utility demand and no good tool serving it, I'm interested. I also build tools for other publishers who want to add utility value to their properties.