Portfolio
A private portfolio of working assets.
I don't publish the names of the properties I own. Competitors watch this space closely, and the value of a quiet niche is that it stays quiet. What I can share openly is how the portfolio is composed, what each asset has to earn its place, and how I decide what to buy, build, hold or sell.
What the portfolio holds
Four asset classes, each with a different role: some produce income today, some appreciate for later, and some do both.
Domain holdings
Premium, aged and brandable names held for development or resale. The foundation layer of everything else.
Appreciates; sold selectively
Utility tools
Single-purpose web tools people return to whenever they need the job done. Steady, unpaid traffic.
Recurring income
Reference resources
Large, structured reference sites with unique pages for each entity they cover.
Recurring income
Content and affiliate sites
Niche publications built on topical maps, monetized through advertising and affiliate programs.
Recurring income; grows in value
What every asset has in common
Utility first
Each property exists to do something useful for the visitor. Monetization is designed around that usefulness, never in place of it.
Owned, not rented
Every asset sits on a domain I control, on infrastructure I choose. No property depends on a single platform, network or algorithm for its survival.
Built to be maintained
Lean code, clear structure and documented processes mean each site can be improved for years without being rebuilt.
Measured honestly
Traffic, revenue and user behaviour are tracked per property so decisions about what to grow, hold or sell are based on evidence.
Buy, build, hold or sell
Every property is reviewed on the same schedule and against the same questions.
Buy
When a domain passes the acquisition criteria and there is a credible plan to develop or resell it at a return that justifies the price.
Build
When search demand is under-served and a tool or resource can be the best answer, on a domain that gives it a head start.
Hold
When an asset is earning, growing or appreciating and the best return comes from patience and maintenance.
Sell
When someone else can extract more value from a property than I can, or when the capital is better placed in the next acquisition.
Want to see specific properties?
For serious acquisition, partnership or advertising conversations I share relevant details privately. Tell me what you're looking for and I'll respond with what's appropriate.